Originally a sausage producer and delicatessen, William Klein founded Alberta Fancy Sausage Ltd. in 1971. As a master butcher, William brought skills honed in Germany to Calgary and customers at the shop would ask for “The Big Chief” when referring to him. When the switch was made from delicatessen to beef jerky manufacturer, the new brand “Big Chief” evolved.
Although our heritage is European, the Indigenous people are credited as first inventing “jerky” derived from the Quechua word “ch’arki” which means dried, salted meat. As proud Canadians we recognize and celebrate our multicultural country every day, including the unique heritage, diverse cultures and outstanding contributions of First Nations, Inuit, and Métis peoples. Fusing this history with our founders’ nickname resulted in the Big Chief brand you see today.
The Big Chief difference is based on four decades of experience and dedication to quality, with Big Chief beef snacks crafted uniquely using “The Big Chief’s” sausage-producing mastery. Our meat snacks are carefully tended during the curing process to ensure each portion maintains that easy to chew, delicious, mouth-watering and full-bodied flavour that comes only from 100% beef!
Big Chief meat snacks make an ideal go anywhere, do anything snack. Whether golfing, skiing, biking, hiking, fishing, camping, or just sitting back reading a good book, Big Chief offers exceptional tastes in flavours Canadians love. We’re also mindful of common allergens and all Big Chief snacks are nut-free, egg-free, dairy-free, sulphite-free, with gluten-free options available. When a great tasting, high protein, portable snack is needed to curb a ravenous appetite, Big Chief answers the call!